About our brand – Augusta Ray

The minimalist modern black dress // the Berlin underground scene with a classic aesthetic

After starting our fashion career in the 90's in Berlin, we founded Augusta Ray in the south of France in 2005.  

  

Comfortable and versatile

We understand the challenge of a dynamic life for women. Our goal is to design a modern black dress that is versatile and comfortable that she can wear in any situation. 

Our high-end minimalist dresses have a classic and elegant silhouette and can be worn casually for everyday or dressed up for special occasions. The uniqueness of our dresses comes from the cut and high-end fabric: it wraps around your body effortlessly, is antibacterial, breathable, quick-drying, and will last a lifetime. Each piece of our collection is easily mixed and matched, allowing us to create a versatile wardrobe with few elements and ultimately save time and effort while getting dressed.

 


 

 

Minimalist

We work with clean, crisp lines, sometimes androgynous or asymmetrical, aligned with a minimalist look. Our cuts are carefully studied to sculpt and highlight the body, enhance every size and shape, and make it the modern black dress for everyone.

Timeless and effortless

The Augusta Ray collection is made up of fashion-forward pieces with a contemporary finish. Inspired by a classic aesthetic, our core collection reinvents the modern minimalist black dress, a true essential in a modern woman's closet. On the one hand, the minimalist black dress stands up to trends and can be worn effortlessly as a classic/basic. On the other hand, it has a unique and modern look thanks to its particular cut and fabric.

 

Sustainable strategy

We love fashion and want our production to be as sustainable as possible. That is why we chose timeless clothing like our minimalist black dress. We exclusively design and produce all our garments in France. On top of that, we use the best long-lasting and certified eco-friendly fabrics made in Italy.